Led the design team for People's Power Grab, a non-partisan digital first campaign that successfully registered 40,000+ unregistered BIPOC voters and mobilized 30,000+ lapsed BIPOC voters in 7 target states.
Developed style guide for design and video teams, and art directed all graphic content. Managed content from concept to final execution on social media and programmatic placements.
Designed and animated static ads, GIFs, and short MP4s.
Branding:
Style guide devised to use across video and GFX for the People's Power Grab program.
Style guide devised to use across video and GFX for the People's Power Grab program.
Graphic Design, Paid:
Samples of creative I designed for paid media.
Samples of creative I designed for paid media.
Graphic Design, Organic:
Samples of creative I made for organic content on our social media pages to supplement our communications team calendar.
Samples of creative I made for organic content on our social media pages to supplement our communications team calendar.
Website design:
Worked with graphic designers and design vendors to design PeoplesPowerGrab.org.
Worked with graphic designers and design vendors to design PeoplesPowerGrab.org.
Art Direction:
Samples of creative made by our design team under my art direction.
Samples of creative made by our design team under my art direction.
