On behalf of MissionWired, the following is illustration used for creative strategy in a proposal for USA for UNHCR.
This Mother's Day campaign concept weaves compelling stories with urgent appeals, drawing the supporter in with handcrafted, heartfelt illustration of refugee mothers and children.
This designed, customizable user flow creates bonds with supporters through interactivity and education. Using a Facebook ad as the draw, the experience then transforms the action of a signature into direct donations.